Airlines target of plan by Irish Ferries to market themselves
as
Ireland’s low fares ferry company
With their recent difficulties now resolved, Irish
Ferries have signalled
their intention to pursue a low fares policy on all
of their routes to
Britain and France.
Having argued for the need to become more competitive,
the company intends
to pass on to customers the benefits of recent changes
in the form
of lower ferry fares.
Adopting the style "irishferries.com, the low
fares ferry company", Irish
Ferries has set its sights on reversing the decline
in surface travel
experienced in recent years and on winning back business
which ferries
have lost to air carriers.
Irish Ferries has launched a hard-hitting marketing
campaign directly
targeting airlines the aim of which is to contrast
the savings to be had
when travelling by sea with the added convenience of
bringing your own car.
A central plank of the campaign will be to highlight
the "what you see is
what you get" nature of ferry fares in which all
taxes are included as
distinct from what Irish Ferries terms the "dishonest
composition of most
air fares which can double in cost when extra taxes
and charges are added".
Headline fares currently being promoted by Irish Ferries
include a one-way
fare to France for car and driver from only EUR99.
Motorists who take
return car trip on their direct service to France between
1st June and 31st
August next are being offered a FREE return trip to
Britain for a car and
two adults. Another is a mid week web fare for car
plus driver from only
EUR59 one way inclusive of taxes, valid for travel
up to April 7th on
Dublin/Holyhead and Rosslare/Pembroke cruise ferry
services.
According to their sales manager Declan Mescall, "The
development of new low
cost ferry fares will be a feature of Irish Ferries
sales approach in the
future. Now that we are putting the structures in place,
our intention is to
offer back the benefits to customers through low fares
on all routes. To get
the best fare, book early and book on-line" he
said.
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