In an unprecedented move Irish Ferries, the Low Fares Ferry Company, has made a staggering commitment to offering its clients the lowest possible fare on the Irish Sea and made the final transition in embracing a low fares model… taking on the airlines at their own game.

In order to reach this unique position, Irish Ferries has taken on board what their passengers are requesting and has fully developed a fluid pricing structure, which emulates the best elements of airline pricing systems, while retaining the traditional Irish Ferries’ offering.

In a dramatic departure from the former pricing model, Irish Ferries now offers big savings to those who book early, as the new pricing guarantees massive savings for those who book at least four weeks prior to travel.

Irish Ferries’ UK Passenger Manager, Daragh O’Reilly comments, “Gone are the traditional days of price vultures waiting until the last minute to book travel to take advantage of our low, low prices. From now on people will have to book in advance to guarantee getting our best price and indeed if they do try to book at the last minute they will find that our prices have risen… just as happens with the low cost and ultimately low service airlines!

“This represents a massive investment in our commitment to the future and the new pricing levels. We are dedicated to offering this pricing model consistently.”

Irish Ferries’ customers visiting www.irishferries.com will now be able to view several alternative crossings, select the best fare, choose a club class seat and book individual cabins. To accompany the introduction of this new fluid pricing model, Irish Ferries has introduced a new all-time low lead in fare of £59 one way for car and passenger – uniquely with all taxes included.

Ensuring Irish Ferries can match the airlines from a competitive stance, the new fluid pricing structure is both ‘similar and different’ to the airline booking models:

Like the airlines

• Book early to save ££
• Low promotional fares
• Choose your crossing from a selection of departures and routes
• Insurance available online
• Accommodation available online

Unlike the airlines

• All taxes included in quoted fare
• Choose your own seat or cabin online when booking
• Two or more people in your party – just a small additional charge for each extra passenger – not a full fare!
• 30 minute check-in – no waiting around terminals
• Bring your own car!
• And all your baggage FREE

It is hoped that these changes will encourage more travellers to enjoy the unexplored regions of Ireland particularly those best reached by car, by highlighting the unrivalled value of ferry travel.

O’Reilly continues, “Exploring Ireland is best done by car; you can take yourself out of the city, off the beaten track and into some of the most beautiful countryside in the world. The unbeatable value offered by our new fluid pricing and booking methods makes exploring Ireland by car a highly attractive option. You’d be plane crazy to miss this chance!”