Irish Ferries, the low fares ferry company, continues to challenge the low-cost airlines to Ireland with the announcement of the return, for the autumn, of its £59 one-way fare.

This bargain fare - for car and driver - also has no hidden extras as all taxes and fuel charges are included.

The company claims that recent comparisons have shown that airlines are struggling to compete with its prices with, in some cases, the equivalent air fare for a family of four being 40 per cent more than with Irish Ferries.

Said Declan Mescall, Irish Ferries’ head of passenger sales: "In stark contrast to the hassle of travelling by air these days, our passengers can take as much luggage as their car permits and enjoy a leisurely check-in time of just 30 minutes. They can also sit where they wish on board and arrive at their destination feeling refreshed and relaxed...a far cry from the experience of many air travellers today."

The £59 lead-in fare is available when booking at least 28 days before travel for the period 26 September - 20 December 2007. Lead-in between 27 August and 25 September is £69.