Motorists travelling to Ireland - for business, holidays or VFR - on more than three occasions a year can now benefit from 20 per cent discounts on further trips during that 12-month period.

To join Irish Ferries ‘frequent traveller’ scheme and to qualify for the savings, all that’s required is the completion of a simple online application form when making the next booking.

Once three return trips have been made, Irish Ferries will calculate the expenditure and award a discount of 20 per cent which can be offset against future crossings.

Each approved ‘frequent traveller’ can nominate up to six individual names that can travel on his/her account.

Irish Ferries’ lead-in fare to Ireland for the period 26 September - 20 December 2007 is just £59 one-way for a car and driver, plus as much luggage as the car will hold, when booking at least 28 days before travel.

Lead-in up to 25 September is £69.