International Marketing Award 2011
Irish Ferries has added to its tally of top awards by winning the prestigious International Marketing Award at the All Ireland Marketing Awards.
In their citation, the jury praised Irish Ferries for the messaging of the campaign which, they said, 'reflected a distinctly Irish heritage in a modern environment.' In terms of its impact, the jury noted that their marketing campaign helped Irish Ferries to reverse the trend in a declining travel market in 2010.
Pictured accepting the award on behalf of Irish Ferries is Daragh O'Reilly, Marketing Manager.