The perfect day out: Save on LEGO® shopping and great value day trip fares
01 juil. 2026Irish Ferries is bringing a brand-new family attraction to sea this summer with the launch of a LEGO® POP-UP shop on the James Joyce on the Dublin-Holyhead route.
Opening July 1st, the Irish Ferries LEGO® POP-UP shop offers great savings versus high street prices on a wide range of LEGO® products while inspiring creativity for passengers of all ages.
More than just an onboard store, the popup is designed to encourage family time, with screen-free moments and hands-on play. Featuring a range of eye-catching LEGO® displays as well as a soft play area, the space invites passengers of all ages to immerse themselves in the world of LEGO® while at sea.
With more than 200 products from which to choose, popular LEGO® brands onboard include Speed Champions, Technic, Botanicals, Disney Friends, Duplo, Star Wars and World Cup 2026, with savings of up to €84 available across the range (savings based on LEGO Ferrari Daytona).
A unique day out
Irish Ferries has announced new great value day-return fares for people to enjoy the full ferry experience, access to the new LEGO® POP-UP shop and a unique day out.
To celebrate the launch of the new onboard store, special day-return motorist fares from Dublin & Holyhead are available exclusively on the Irish Ferries new mobile app for travel up to 22 July, and priced from just €249/£215 for a Car + one adult day return – and the kids go free (Tuesday to Thursday).
Speaking about the new LEGO® pop-up, Irish Ferries’ Consumer Marketing & Sales Director, Nora Costello said:
“At Irish Ferries, we're always looking for new ways to enhance the onboard experience and create memorable journeys for our passengers. The launch of our LEGO® POPUP shop on the James Joyce is a fantastic addition to all the facilities available on the James Joyce, giving children and LEGO® fans of all ages the opportunity to explore the world of LEGO® in an unexpected setting.
With summer holidays, many of our passengers are looking for ideas for a great day out. Our new day-return fares for passengers combine a James Joyce sailing, a trip to the LEGO® POPUP shop and the opportunity to visit Wales. As days go, it really doesn’t get any better than that.”
